top of page
Task 4: Personnel and Job Roles
Learning Outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising industry
Task 4: Text
Job roles in the advertising industry include:
Advertising account executive
Advertising account planner
Advertising art director
Advertising copywriter
Creative director
Digital copywriter
Digital marketer
Market researcher
Marketing executive
Media buyer
Media planner
PPC specialist
Product manager
Public affairs consultant
Public relations officer
Sales promotion account executive
Social media manager
Talent agent
​
Below is a video going into a more in-depth explanation for specific job roles in the advertising industry.
​
Task 4: Text
Task 4: Video
Task 4: Text
bottom of page